Gentle, Barrier-First Skincare For Teens and Tweens
Formulated by a Pharmacist Mom
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EWG VERIFIED
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FRAGRANCE-FREE
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NO HARSH ACTIVES
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PHARMACIST MADE
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BARRIER+
What's inside
Six ingredients that protect — chosen by a pharmacist, not a trend.
Every ingredient earns its place: barrier support, hydration, and calm. Nothing that strips or stresses young skin. Scroll to explore →
Niacinamide
Calm and even tone
Soothes redness and supports an even complexion without irritation.
Ceramides
Barrier repair
The mortar of the skin barrier — replenishes what young, developing skin needs.
Milk Lipids
Nourish
Gentle lipids that soften and strengthen the surface of the skin.
Organic Jojoba Seed Oil
Balance
Organic, non-comedogenic oil that balances hydration without clogging pores.
Plant Glycerin
Hydrate
Draws moisture into the skin for all-day, lightweight hydration.
Olive-Derived Squalane
Lightweight moisture
A featherlight, olive-derived oil that mimics skin's own moisture — softening without any greasy feel.
Why now
Teens are spending more on beauty than ever — and looking for products made for them.
~$1.7B
Spent by U.S. teens on skincare each year — about 10% of the entire beauty market.
+$11.9B
Projected growth in the teen personal-care market 2024–2029, at a 6.5% CAGR (Technavio).
The founder
To understand the problem, I went and worked the floor at Sephora. I watched girls as young as eight reach for products never meant for their skin — they just wanted to feel pretty, like everyone else. So I made something for them.
— Dr. Amber Chaudhry, PharmD · Pharmacist, mother of two teens, and founder of noori. It started with chai and wine nights in Palo Alto, where neighborhood moms kept asking the same question: why isn't there skincare made for our kids?
Made for real life
Simple enough to actually keep up with.
One gentle step, every day. The kind of routine a teen will actually stick to — and skin you can feel good about protecting.
The problem
The skincare aisle was never built for an 8-year-old.
Social media is sending teens and tweens toward 10-step routines and adult actives — retinol, AHAs, exfoliating acids — on skin whose barrier hasn't fully formed. Dermatologists are now seeing the results.
Acne, eczema and rashes
What pediatric dermatologists report when teens and tweens use adult anti-aging actives on developing skin.
Sources: NBC News, Newsweek
Renews in ~20 days
Young skin already turns over in less than half the time of adult skin. It doesn't need retinol — it needs protection.
Source: dermatology reporting, 2024
Just 4 simple steps
What experts say young skin needs: a gentle cleanser, a simple moisturizer, mineral SPF — nothing harsh. That's how we built noori.
Source: EWG, Yale Medicine
The science, simply
Read before you shop.
Short, pharmacist-written explainers — the clinical why behind every choice.
Girl and a GOAT Moisturizer
Protect young skin. Start today.
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